Arun Pandit (R) The official website of Arun Pandit
Interaction with Bruce Mau CEO Massive Change Network
Interaction with Bruce Mau CEO Massive Change Network
I as a startup founder at Hyphen SCS and also a marketing enthusiast, have always been fascinated by the quote, “Make it simple but significant.” by Don Draper in the series Mad Men.
It was a pleasure learning from and interacting with Bruce Mau, sir, during his interactive session “Design for Leadership.” at CSC2023 – The Duke of Edinburgh’s Commonwealth Study Conference – Canada 2023.
I was both impressed and inspired by the multiple examples and practical case studies shared by him.
His emphasis on storytelling, minimalism, typography, and bringing soul and meaning via creativity and design was very insightful and introspective.
He talked about the evolution of design from being the last step
i.e. NATURE -> CULTURE -> BUSINESS -> DESIGN
to the first step required for the success of a business
i.e. DESIGN -> NATURE -> CULTURE -> BUSINESS
He also talked about the power of simple yet powerful design-centric marketing campaigns that stir the soul and make an indelible impact on the target audience.
He also bought out the creativity and designer amongst the audience through a real-time activity of creating our own personal manifesto.
Bruce Mau is the co-founder and chief executive officer of Massive Change Network , a global design consultancy in the Chicago area.
Bruce is a renowned designer, innovator, educator, author, and artist.
His love of thorny problems led him to create a holistic, systems-based methodology for life-centered design that serves as the foundation for the MCN process and practice.
Across nearly 40 years of design innovation, he’s collaborated with global brands and companies, leading organizations, heads of state, renowned artists, and fellow optimists.
He believes life-centered design offers a clear path toward identifying the full context of our problems and developing innovative, sustainable, and holistic solutions.
Along with MCN co-founder, Aiyemobisi Williams, he created Massive Action, a global multidisciplinary immersive learning initiative to collectively design a better future.
He has a passionate interest in the art of books and has designed more than 250 of them.
He became an international figure with the 1995 publication of his landmark “S,M,L,XL,” designed and co-authored with award-winning architect Rem Koolhaas.
His most recent books are “MAU MC24: Bruce Mau’s 24 Principles for Designing Massive Change in Your Life and Work” and “THE NEXUS: Augmented Thinking for a Complex World –
The New Convergence of Art, Technology, and Science,” co-authored with Julio M. Ottino
His work and life story are the subject of the 2022 feature-length documentary, “MAU,” which premiered at SXSW in 2021 and has brought design into the cultural spotlight
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