Arun Pandit (R) The official website of Arun Pandit
Pleasure meeting with Anshul Sushil: CEO of Wizikey
Sometimes the best meetings happen when you least plan them.
I have been keeping very busy lately and, honestly, have been avoiding events for a while.
But on one unsuspecting Saturday afternoon in Noida, a close connect nudged me to attend the B2B Ecosystem Mixer by Pentathlon Ventures in association with AIC SNU.
And I am genuinely glad that I did.
One of the biggest highlights was meeting Anshul Sushil sir, Co-Founder of Wizikey — someone whose journey I have admired for years.
My first introduction to Anshul sir , Aakriti Bhargava madam and Wizikey happened through my guru ji Prabhakar Tiwari ~ PT sir, during my time as Brand Manager for SME, SMBs and Startups at PayU Money .
Even back then, I was deeply impressed by the category-leading innovation Wizikey was building in the PR, comms and media intelligence space.
I remember recommending and speaking about their work across multiple platforms and discussions because it felt ahead of its time.
Today, seeing Wizikey evolve into an AI-powered media intelligence platform helping marketing, PR and communications teams measure share of voice, benchmark competition, track media impact and bring real ROI to storytelling is truly inspiring.
Most brands want to tell better stories.
But the real challenge is knowing whether those stories are actually reaching the right audience, creating the right perception and moving the right business metrics.
That is where platforms like Wizikey become powerful — by bringing data, intelligence and speed to an industry that has traditionally relied too much on guesswork, vanity metrics and fragmented reporting.
It was wonderful reconnecting with Anshul sir and learning more about the future of PR, communications and AI-led brand intelligence.
Sometimes, one Saturday event reminds you why showing up still matters.
Grateful for the conversation, the inspiration and the ecosystem energy.
arunpandit.com
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